Two nerds, one weekly obsession.
The people, the promise & the fine print — all in one place.
Why you should actually subscribe
Hey — we're Somy & Kimmie, two marketing nerds who genuinely can't shut up about great campaigns.
Every week we rip apart the boldest ads, cold emails and brand stunts, and hand you the exact playbook behind them.
No fluff. Just the epic shit you can steal and use today. One email a week — zero regrets.
— Somy & Kimmie
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